SRD is an abbreviation of Space Range Display.
It helps Manufacturer grasp what route do their own items take and which display rack do their items placed so they can reflect and apply those results for their product brand value.This Business and Marketing support Solution receives POS data and display info from retailer and analyze customer’s demand, market trend. And then, establish strategies with more standardized handling method with market/Route/Display analysis. It also provides various types of useful analysis and simulation service to develop more effective display rack through standardized display rack organization.
- Receive display and POS data from retailer which needs integrated/standardized display organization and grasp market trend, route trend of display, and sales of assortment, attribute, brand, manufacturer, items.
- Perform simulation and support counter-plan against market trend in order to change positions of items which don’t meet desired market position.
- Perform simulation and support counter-plan against market trend in order to change positions of items which don’t meet desired market position.
Select stores which complies with the created strategies. - Analyze display information of selected business stores and organize improvement plans of those stores as well as integrated/standardized display organization. And, also provides ground document to suggest rearranging Category and changing display lay out.
Analyze and make KPI numerically based on changed integrated/standardized display. - Support establishing marketing strategies and deciding counter-plan strategies according to changing market of business stores by position.
Objectives
- Able to set up KPI by store and display rack.
- Able to provide space productive plans of stores (Optimize store effectiveness).
- Able to provide right decision factor of M/S.
- Able to establish effective strategies by analyzing customer’s demand and sales data.
- Provide instruction on market strategies of manufacturer.
- Provide consistent plans for standard display of stores.
- Provide plans to complement classification system by category.
- Easy to establish business strategies about stores by region and business condition.
- Effectively operate item allocation among stores.
- Easy to share document and connect with outside system based on 4 strategies of ECR/SCM.
- Easy to provide factor about directions of establishing marketing strategies.
